JPJo Hui-Chun PanPH.D. · STUST 中文
✦ IT Mindfulness · E-Learning · Sustainable Transformation

Generative AI×
E-Learning

Jo Hui-Chun Pan, Ph.D. 潘慧純 博士

Assistant Professor, Department of Information Management, Southern Taiwan University of Science and Technology

Grounded in IT mindfulness theory, my research examines how learners and users adopt generative AI, live-streaming learning and cloud collaboration systems. I also bring information management into industry, helping manufacturers implement ISO carbon inventories, carbon footprints and lean management, and I have long been engaged in STEM and robotics education.

✉️ Get in touch 📄 Publications
Portrait of Dr. Jo Hui-Chun Pan
4 NSTC grants · 30+ industry projects
Generative AI · IT Mindfulness · E-Learning · ESG Carbon Management
🔬

Research

SSCI journals · international conferences
🧭

Grants

NSTC PI three years running
🌱

Industry

Carbon inventory · footprint · lean
🤖

Teaching & STEM

FRC robotics · EMI · digital content
01

About

Dr. Jo Hui-Chun Pan received her Ph.D. from the College of Management (Information Management) at National Kaohsiung University of Science and Technology. Her dissertation used PLS-SEM to examine users' value creation in cloud collaboration systems through an IT mindfulness–fit framework. Her areas of specialty include e-commerce, e-learning, AI-driven knowledge management and cloud computing.

She is an Assistant Professor in the Department of Information Management at Southern Taiwan University of Science and Technology (STUST). Supported by consecutive National Science and Technology Council (NSTC) grants, she studies persuasion in generative AI collaborative environments, learners' adoption of generative AI tools, and IT mindfulness and commitment in live-streaming learning communities. Her work appears in SSCI journals including International Journal of Human–Computer Interaction, Behaviour & Information Technology and Online Information Review.

Before entering academia full-time, she served as a STEM researcher at I-Shou International High School, a MOOCs content development manager and an IT department manager, gaining experience in bilingual instruction, IB curriculum integration and data dashboards. As mentor of an FRC robotics team, she led students to the 2023 Rookie All Star Award at the Silicon Valley Regional. She is also a certified ISO 14064 and ISO 14067 internal verifier, helping small and medium manufacturers advance carbon management and lean transformation.

Generative AIIT / AI MindfulnessE-Learning E-CommerceKnowledge ManagementCloud Computing PLS-SEMSTEM EducationEMI ISO 14064 GHG InventoryISO 14067 Carbon FootprintLean Management

💼 Experience

  • 2024.08 – present
    Assistant Professor
    Dept. of Information Management, Southern Taiwan University of Science and Technology
  • 2023.09 – 2024.07
    Assistant Professor
    Dept. of Information Management, Shu-Te University
  • 2022.02 – 2023.08
    STEM Researcher · Computer Science Teacher
    Research Development and Supervision Center, I-Shou International High School
  • 2021.09 – 2022.01
    IT Department Manager
    Ming Jun International Co., Ltd.
  • 2019.07 – 2020.07
    Lecturer
    Dept. of Business Administration, Far East University
  • 2017.02 – 2021.08
    MOOCs Content Development Manager
    Huai Yu Education Co., Ltd.
  • 2013.08 – 2017.03
    Researcher
    Office of Research and Development, Tainan National University of the Arts

🎓 Education

  • Ph.D. | College of Management (Information Management), National Kaohsiung University of Science and Technology, 2023
  • M.Ed. | Graduate Institute of Early Childhood Education, National Chiayi University, 2009
  • B.Ed. | Dept. of Early Childhood Education, National Taichung University of Education, 2007 (minor: elementary teacher education program)
6Journal papers (5 SSCI)
12Conference papers
7NSTC & MOE grants
31Industry projects
15+Certifications
02

Research

6 journal papers | 5 SSCI, 1 ESCI  * corresponding author

2026
Industrial Intrusion Detection System for Schneider Twido Systems
Chen, N. Y., Li, J. S., Pan, H. C., & Liu, I. H.
Journal of Robotics, Networking and Artificial Life, 11(3), 210–213
ESCINEW
2024
Exploring E-Learners' IT Mindfulness and Its Impact on Post-Adoption Behavior: A Dedication-Constraint Relationship of Commitment in Live Streaming Learning Environments
Hsieh, M. C., Pan, H. C.*, & Chou, S. W.
International Journal of Human–Computer Interaction, 1–22
SSCICorresponding authorNSTC project output
doi.org/10.1080/10447318.2024.2440637
2024
Understanding negative technological use from a self-regulation perspective
Chou, S. W., Hsieh, M. C., Pan, H. C., & Ye, X. M.
Behaviour & Information Technology, 1–20
SSCIABDC A
doi.org/10.1080/0144929X.2024.2421447
2023
Understanding the impact of self-regulation on perceived learning outcomes based on social cognitive theory
Chou, S. W., Hsieh, M. C.*, & Pan, H. C.
Behaviour & Information Technology, 43(6), 1–20
SSCIABDC A
doi.org/10.1080/0144929X.2023.2198048
2023
Understanding viewers' information-sharing in live-streaming based on a motivation perspective
Chou, S. W., Hsieh, M. C., & Pan, H. C.
Online Information Review, 47(1), 177–196
SSCIABDC B
doi.org/10.1108/OIR-12-2020-0576
2022
Teaching the Concept of Computational Thinking: A STEM-Based Program With Tangible Robots on Project-Based Learning Courses
Hsieh, M. C., Pan, H. C., Hsieh, S. W., Hsu, M. J., & Chou, S. W.
Frontiers in Psychology, 12, 828568
SSCISTEM education
doi.org/10.3389/fpsyg.2021.828568

🌐 International Conferences

  • 2026Understanding Persuasion in Generative AI Collaborative Environments: An Elaboration Likelihood Model and AI Mindfulness PerspectiveMISNC (Springer Nature), first author
  • 2026Where Digital Innovation Meets Sustainability Literacy: ISO-14064 Compliant Hotel Carbon Accounting via AIoT and Student Behavioral Transformation in Hospitality EducationAPacCHRIE 2026, Osaka, Japan
  • 2025How does enterprise social media (ESM) contribute to job burnout? A perspective from stress management theoryICIM 2025, New Taipei
  • 2024Understanding social media stress of organizations from a fit perspectiveMISNC 2024, Bali, Indonesia
  • 2024Understanding the Impact of Satisfaction with Social Word-of-Mouth on Compulsive Online Buying Behavior: A Dual-System Theory PerspectiveICIM 2024, Taipei
  • 2023Understanding User's Agility Alignment of Using Big Data Analytics System that Affects Personal Action EfficacyICEA 2023, Kaohsiung, first author
  • 2021Understanding E-learners' Mindfulness of IT Use That Affects Value CreationPACIS 2021, Dubai

📝 Domestic Conferences & Dissertation

  • 2023Understanding The User's Value Creation From the IT Mindfulness–Fit Framework: An Example of Cloud Collaboration System13th Forum on Service Science Research (FSSR) | 🏅 Best Paper Recommendation Award, first author
  • 2019Predicting Consumers' Intention to Purchase Life Insurance Online by Computer Self-efficacy and Extended Technology Acceptance Model25th International Conference on Information Management & Practice (IMP), Kaohsiung
  • 2019The Impact of SNS Usage on E-Word-of-Mouth in Perspective of the Social Capital Theory25th International Conference on Information Management & Practice (IMP), Kaohsiung
  • 2018Factors Affecting the Acceptance of a Smart Pipe Chain-Coupling Detection System (in Chinese)24th International Conference on Information Management & Practice (IMP), Tainan
  • 2017Design of a Fatigue Warning System Using Brainwave Analysis (in Chinese)18th Conference on Theory and Practice of e-Business Management, Changhua
  • 2023Understanding The User's Value Creation From the IT Mindfulness–Fit Framework: An Example of Cloud Collaboration SystemPh.D. Dissertation | National Kaohsiung University of Science and Technology
03

Research Grants

4 NSTC · 3 MOE | PI on 3, Co-PI on 4

🔬 Principal Investigator | NSTC Research Projects (New Faculty)

2026.08 – 2027.07 NEW
Understanding Persuasion in Generative AI–Enabled Collaborative Environments: An Integrated ELM–TPM Framework of AI Mindfulness and Dual Evaluations
NSTC 115-2410-H-218-011 | Information Management | PI | NT$885,000
2025.08 – 2026.07
Constructing and Empirical Analysis of Behavioral Models for Learners' Adoption of Generative AI Tools: Based on IT Mindfulness, Self-Regulation Theory, Task-Technology Fit, and Expectation Confirmation Theory
NSTC 114-2410-H-218-013 | Information Management | PI | NT$885,000
2024.01 – 2025.06
Exploring E-learners' IT Mindfulness and Its Impact on Post-adoption Behavior: A Dedication-Constraint Relationship of Commitment in Live Streaming Learning Environments
NSTC 113-2410-H-366-002 | E-Commerce | PI | NT$609,000 | Published in IJHCI (SSCI)

🤝 Co-Principal Investigator | NSTC Smart Rainforest Industry Program

2026 NEW
AIPS Smart Scheduling and AI Mold Level Prediction for the Metal Fastener Industry
NSTC Research Project (Smart Rainforest Industry Creation Program) | Co-PI | NT$3,800,000

📚 Co-Principal Investigator | Ministry of Education Talent Programs

2026 – 2028 NEW
Rainforest Talent Program for Sustainable Digital Transformation in Food Service: AI Menu Design and Table-Turnover Optimization
Smart Rainforest Industry Talent Cultivation Program | Co-PI | NT$2,000,000
2025 – 2027
Innovation-Linkage Program for Green-Collar Sustainability Talent in the Era of Carbon Pricing
Humanities & Social Sciences–Industry Innovation Linkage Program | Co-PI | NT$2,750,000
2025 – 2026
Gen-AI-Driven Digital Twin Services for Net-Zero Transformation and Carbon Management in Hospitality: Advanced Talent Training
Smart Rainforest Industry Talent Cultivation Program | Co-PI | NT$800,000
🧠

IT / AI Mindfulness

Users' awareness, engagement and value creation in AI and cloud collaboration settings.

💬

Generative AI Adoption & Persuasion

Using ELM, TTF and ECT to explain how learners evaluate, trust and continue using generative AI.

📺

Live-Streaming & E-Learning

Commitment, self-regulation and learning outcomes in live-streaming learning communities.

04

Industry Collaboration

31 industry service projects, 2024 – 2026

🌍

ISO 14064 GHG Inventory

Organizational greenhouse gas inventories for metal fastener and machinery manufacturers.

👣

ISO 14067 Carbon Footprint

Product life-cycle carbon calculation to meet supply-chain decarbonization requirements.

⚙️

Lean Management & Visualization

Process reengineering, inventory and production visualization, material positioning, digital process monitoring and scheduling.

📊

MES / EMS Implementation

Digital dispatching with MES; IoT-based EMS to monitor utilization and energy use and avoid exceeding contracted power.

🧩

Smart Decisions & Talent

Work standardization, smart decision-making and in-house development of key technical talent.

♻️

Twin-Transformation Working Group

Green operations working group for the digital and green transformation of the metal fastener industry.

🧩 By Service Type

Lean management
12
ISO 14064
10
ISO 14067
8
Working group
1

Grouped by project theme; bar length shows number of projects.

📈 By Year

2024
10
2025
14
2026
7

2024 projects were carbon inventory and product carbon emission projects under the Ministry of Economic Affairs Manufacturing Transformation Program (NT$2.9 million in total).

📋 Project List

Show all 31 projects
PeriodProjectPIAmount (NT$)No.
2026.03 – 09Lean Management Implementation and Process Optimization Service ProjectH. C. Pan300K34001150055
2026.03 – 09Lean Service Project for Inventory and Production VisualizationH. C. Pan300K34001150056
2026.03 – 09Lean Management Service Project for Material Positioning and Production Information VisualizationH. C. Pan300K34001150057
2026.03 – 09Lean Management Service Project for Digitalized Process Monitoring in Metal Surface TreatmentH. C. Pan300K34001150058
2026.03 – 09Production Line Process Reengineering and Visualized Scheduling Service ProjectH. C. Pan300K34001150059
2026.03 – 09Value-Added Project for Smart Decision-Making and Work StandardizationH. C. Pan200K34001150083
2026.03 – 09Value-Added Project for Smart Upgrading and Internalization of Key Technical TalentH. C. Pan200K34001150082
2025.05 – 12Green Operations Working Group for the Dual Transformation of the Metal Fastener IndustryH. C. Pan320K34001140245
2025.03 – 09Lean Management Service Project for Performance Enhancement of Dry-Type TransformersH. C. Pan320K34001140076
2025.03 – 09Lean Management Service Project for Performance Enhancement in Metal Product ProcessingH. C. Pan320K34001140053
2025.03 – 09Lean Management Service Project for Process Optimization in Metal Product ManufacturingH. C. Pan320K34001140054
2025.03 – 09Lean Management Service Project for Smart Manufacturing Implementation in Screw Forming of Metal Product IndustryH. C. Pan320K34001140055
2025.03 – 09Lean Management Service Project for Process Monitoring Digitization in Metal Product IndustryH. C. Pan320K34001140056
2025.03 – 08Lian Ya Machinery Co., Ltd. ISO 14064 Service ProjectH. C. Pan200K34001140057
2025.03 – 08Yi Xuan Co., Ltd. ISO 14064 Service ProjectH. C. Pan200K34001140058
2025.03 – 08Shun Lian Co., Ltd. ISO 14064 Service ProjectH. C. Pan200K34001140060
2025.03 – 08Ye Jun Industrial ISO 14064 Service ProjectH. C. Pan200K34001140061
2025.03 – 08Lin Yu Factory Co., Ltd. ISO 14064 Service ProjectH. C. Pan200K34001140062
2025.03 – 08Lian Ya Machinery Co., Ltd. ISO 14067 Product Carbon Footprint Service ProjectH. C. Pan300K34001140094
2025.03 – 08Yi Xuan Co., Ltd. ISO 14067 Product Carbon Footprint Service ProjectH. C. Pan300K34001140095
2025.03 – 08Shun Lian Co., Ltd. ISO 14067 Product Carbon Footprint Service ProjectH. C. Pan300K34001140096
2024倚揚工業 | Manufacturing Transformation Program – Carbon Inventory Value-Added Application (ISO 14064)H. C. Pan200KMOEA IDA
2024侑城公司 | Manufacturing Transformation Program – Carbon Inventory Value-Added Application (ISO 14064)H. C. Pan200KMOEA IDA
2024凱雍工業 | Manufacturing Transformation Program – Carbon Inventory Value-Added Application (ISO 14064)H. C. Pan200KMOEA IDA
2024弘德裕企業 | Manufacturing Transformation Program – Carbon Inventory Value-Added Application (ISO 14064)H. C. Pan200KMOEA IDA
2024登財精密工業 | Manufacturing Transformation Program – Carbon Inventory Value-Added Application (ISO 14064)H. C. Pan200KMOEA IDA
2024倚揚工業 | Manufacturing Transformation Program – Product Carbon Emissions (ISO 14067)H. C. Pan380KMOEA IDA
2024侑城公司 | Manufacturing Transformation Program – Product Carbon Emissions (ISO 14067)H. C. Pan380KMOEA IDA
2024凱雍工業 | Manufacturing Transformation Program – Product Carbon Emissions (ISO 14067)H. C. Pan380KMOEA IDA
2024弘德裕企業 | Manufacturing Transformation Program – Product Carbon Emissions (ISO 14067)H. C. Pan380KMOEA IDA
2024登財精密工業 | Manufacturing Transformation Program – Product Carbon Emissions (ISO 14067)H. C. Pan380KMOEA IDA
05

Teaching & STEM Education

From elementary school to university, from robots to generative AI

Silver Hawks FRC team 9126

🏆 FRC Robotics Team Mentor

Mentor of I-Shou International High School's FIRST Robotics Competition team Silver Hawks (#9126), guiding the mechanical, programming and business teams. The team won the Rookie All Star Award at the 2023 Silicon Valley Regional and was one of only four Taiwanese teams to advance to the FIRST Championship in Houston that year.

Rookie All Star 2023FIRST Championship, HoustonSponsorship & outreach

📚 Courses

Cloud Computing & ApplicationsWeb ProgrammingMobile Commerce Programming Management Information SystemsMultivariate AnalysisBig Data Analytics E-CommerceRobot ProgrammingIT Skills & Practice

Schedules and syllabi: STUST Course Information.

💡 Teaching Highlights

  • LINE OA shop assistant bot: Python + Flask with the LINE Messaging API and LINE Pay to build an e-commerce virtual assistant.
  • Generative AI in the classroom: Leonardo.AI, TTSMaker, HeyGen and similar tools for English and digital content courses.
  • Microsoft Power Platform: Power BI, Power Automate and Power Apps for cloud business applications.
  • AR/VR & IoT projects: MAKAR, Palan AR, Meta Quest data visualization, ESP32-CAM wireless video streaming.

🌏 STEM & International Education

  • Homeroom Advisor, International Program of Industry-Academia Collaboration (IPIAC)
    Academic advising and student care for the Philippine cohort; educational visit to Cebu
  • High school clubs & flexible courses
    Generative AI for English learning, VEX robotics, smart IoT, AR storytelling
  • STEM curriculum research, development and supervision
    Integrated STEM into the IB Units of Inquiry and designed a G1–G12 STEM progression
  • UK Teach Computing Curriculum
    TCC computing for elementary grades; Computer Science taught in English for high school
  • MOOCs content development
    Planning, design and editing of innovative technology courses

📸 Gallery

06

Honors & Certifications

🏅 Honors & Awards

🌟
Distinguished Teaching Award (University Level, First Class), Academic Year 2025 NEWSouthern Taiwan University of Science and Technology, 2026
🏆
FRC Silicon Valley Regional Rookie All Star Award, 2023 (mentor)Advanced to the FIRST Championship in Houston
📄
Best Paper Recommendation Award, 13th Forum on Service Science ResearchTaiwan Service Science Association, 2023
🎓
Management Academic ScholarshipChinese Management Science Association, 2020
🌐
Rotary ScholarshipRotary Educational Foundation of Taiwan, 2008–2009

🧑‍🏫 Teaching Qualifications

  • Ministry of Education Assistant Professor and Lecturer certificates
  • Elementary School and Kindergarten Teacher certificates
  • EMI Professional Development certification (MOE EMI PD Center, 2025)
  • ASU Faculty Support Courses (EMI training, NSYSU Bilingual Education Resource Center)

📜 Professional Certifications

🌱
ISO 14067:2018 Carbon Footprint Internal VerifierTaiwan Technology Approvals (TTA), 2022
🌱
ISO 14064-1:2018 Greenhouse Gas Internal VerifierTaiwan Technology Approvals (TTA), 2023
☁️
Microsoft Azure AI FundamentalsMicrosoft, 2020
💻
Teach Computing Curriculum (4 courses)Raspberry Pi Foundation & National Centre for Computing Education (UK), 2022
🤖
FIRST Robotics Competition Certificate of AppreciationFIRST (USA)
📊
Microsoft Certified Technology Specialist (MCTS) / Microsoft Office Specialist Expert 2016
🎨
Adobe digital media design certificationsIllustrator CC 2013, Photoshop CS6, InDesign CC 2015
⚖️
Intellectual Property Management certificateRegional Industry-Academia Cooperation Center
📣
Instructor, Google Digital Marketing certification courseNational Kaohsiung Hospitality College

🛠️ Technical Skills

SmartPLS (PLS-SEM)SPSSPythonFlask HTML / CSS / JavaScriptBootstrap · RWDWordPress Power BITableauSQLPower Automate / Apps LINE OA · Messaging APIGoogle Analytics · SEO Scratch · App InventormBot · VEX · ESP32MAKAR · Palan AR
07

Contact

Open to research collaboration, industry projects and speaking invitations

Dept.
Department of Information Management, Southern Taiwan University of Science and Technology
Office
T1247-1
Phone
+886-6-253-3131 ext. 8497
Email
jopan@stust.edu.tw
Address
No. 1, Nan-Tai St., Yongkang Dist., Tainan City 71005, Taiwan
Faculty page
STUST MIS faculty profile

🤝 Collaboration Topics

  • Research on generative AI and e-learning
  • ISO 14064 / 14067 carbon inventory and footprint consulting
  • Lean management, production visualization and MES/EMS implementation
  • STEM, robotics and AI education workshops
  • High school club and flexible-course partnerships
✉️ Send an email